The audience you keep looking for is one you already recruited.
Most higher education growth strategies begin with the search for "new": new audiences, new programs, new revenue sources.
But your institution has already invested years recruiting, educating, and building trust with thousands of learners who go on to need new knowledge, new skills, new credentials, and new connections throughout their lives.
Too often, they find those things somewhere else.
Learner Lifetime Value shifts the unit of growth from the next program to the learner relationship. It asks institutions to consider not simply what they can offer learners now, but how much of a learner's life they are positioned to serve and what would make that learner choose to return.
Answer four questions about your institution to identify where your strongest Learner Lifetime Value opportunity may lie and what it could mean for your growth strategy.
About The Education Strategist
The Education Strategist is a higher education growth strategy firm built around a simple idea: institutions have more growth potential in the learners they already know than most have been designed to capture.
We help colleges and universities build Learner Lifetime Value strategies that turn one-time enrollment into longer, more valuable learner relationships, creating new opportunities for enrollment, revenue, and growth across a learner's lifetime.
Founded by Maya Evans, PhD, The Education Strategist works at the intersection of higher education strategy, growth, and lifelong learning. Visit us at https://www.theeducationstrategist.com/